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Where & When

Singapore, 2011

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The Singapore River precinct – including Boat Quay, Clarke Quay and Robertson Quay – is the historic heart of Singapore and one of the city’s most vibrant destinations. To strengthen the image of the Singapore River, the Urban Redevelopment Authority (URA) was looking for a stronger brand identity to market the River both nationally and internationally. To these means, the URA organized a competition for the design of a new logo. My studies for a new logo can be seen here.

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